Online Marketing: Developing your Digital Marketing Plan and Using Google Tools
Australians spend on average 23 hours online each week but over 45% of Australian businesses are not online or don’t have websites. For those that do – keeping up with the latest trends and programs and then knowing how it all works can be very confusing. This workshop will provide up to date information on the best tools to use to market your business or community organisation online. What are the tools that provide value for money and which ones don’t?
This course is intended for new or intermediate online users.
Topics include:
- Creating an online marketing plan – what is in your plan?
- Understanding your digital customer/target market
- Finding and following your digital footprint
- Learn the principles of Search engine optimisation (SEO) to help your website rank highly in Google
- Using free and paid Google tools to drive your marketing results :
- Google Places
- Google Keyword Planner
- Google Alerts
- Google Ads – Search engine marketing (SEM)
- Google Webmaster Tools
Learning Outcomes
- Create a basic online marketing plan
- Reflect on who your digital customer is
- Know how to discover your digital footprint
- Identify Google tools to use in your business
Length
- 2 Hours
- Half Day
- Full Day
Related Training Topics
Maintaining your WordPress Site 5
WordPress powers over 32% of websites on the internet – and yours is one of them. Now that you’ve got a website, do you know how to maintain, edit and keep it up-to-date? Threesides offers WordPress training for you, or your whole team, to get more comfortable with your site. Our WordPress training provides a......
Online Marketing: Using Social Media to Connect with Your Customers 5
Social media refers to websites that allow anyone to create, share and interact with a wide range of content. With more than 200+ major active social networking sites out there it can be hard to know what works best for you and your customer. This workshop provides some guidance through the social media maze by......
Email Marketing Essentials 5
Building a valuable list, segmenting it, using competitive calls to action and copywriting that sells are all skills of a smart electronic direct marketer. This session will cover different types of hosted email systems you can use in your business, creating email templates that work, beating SPAM filters and creating best practice email marketing that......