A content marketing strategy provides a strategic approach to managing your content as an asset across your organisation. It is the plan for the creation and delivery of useful, usable content — content that speaks to your audience at the different stages of the sales funnel and aligns with your organisation’s goals.
This plan will review the current situation relating to your content marketing efforts, whether it’s the content in your enewsletters, social media or on your website. It will define the objectives by which the impact of the content plan will be measured, along with a basic analysis of the needs of your target markets. From this analysis will come the content pillars for the content marketing approach, along with the criteria by which content from other sources will be shared. An editorial calendar will also be included, which will outline our proposed story ideas, their format, syndication channels and timing. Cost: From $2500. Tell us a bit more about your needs by completing our client questionnaire so we can get the right person at Threesides to call you.