MARKETING PLANNING AND STRATEGY

At Threesides we know that effective marketing can make a real difference to your brand, customers and bottom line.    We don’t just hand over a templated marketing plan after a few phone calls. Our approach to developing marketing programs consists of four simple elements –  research, planning, implementation and evaluation. We have a range of products to meet the needs of all businesses in planning for the next 3, 6 or 12 months or for specific campaigns/events.

MARKETING THINK TANK

Includes a two hour brainstorm session with one of our marketing professionals.  You’ll walk away with a better understanding of your objectives, your target markets, brand and messaging and what you can do with your available budget. Cost: From $550. Contact us to schedule your Think Tank now.

STRATEGIC CONTENT PLAN AND EDITORIAL CALENDAR

A content marketing strategy provides a strategic approach to managing your content as an asset across your organisation. It is the plan for the creation and delivery of useful, usable content — content that speaks to your audience at the different stages of the sales funnel and aligns with your organisation’s goals.

This plan will review the current situation relating to your content marketing efforts, whether it’s the content in your enewsletters, social media or on your website. It will define the objectives by which the impact of the content plan will be measured, along with a basic analysis of the needs of your target markets. From this analysis will come the content pillars for the content marketing approach, along with the criteria by which content from other sources will be shared. An editorial calendar will also be included, which will outline our proposed story ideas, their format, syndication channels and timing. Cost: From $2500. Tell us a bit more about your needs by completing our client questionnaire so we can get the right person at Threesides to call you.

SOCIAL MEDIA CONTENT PLAN

Now that you’ve got your social media channels set up, you need to know how best to use it. How can you create engaging content? What should you do if you receive negative comments? Threesides offers a review of what you’re currently doing and will develop a basic forward plan that you can do in-house or, like many of our clients, have us do it on your behalf so you can focus on what you do best. Cost: From $1500.

Tell us a bit more about your needs by completing our client questionnaire so we can get the right person at Threesides to call you.

PRIMARY MARKETING RESEARCH AND ANALYSIS

If you want to know where to go, it helps to know where you are. Research helps shape marketing messages and strategies. Whether its an online survey with your customers and focus groups with your stakeholders, research and analysis is a vital part of creating marketing magic. Costs: Start from From $780. Tell us a bit more about your needs by completing our client questionnaire so we can get the right person at Threesides to call you back.

MARKETING PLANNING

Depending on your budget and organisation needs, plans can range from a single page action plan through to comprehensive marketing strategies, including:

  • Option A: The One Page Plan Wonder includes 2 hr workshop and 1 page marketing priorities plan. Cost: From $1500
  • Option B: The Big Picture includes 3 hr workshop, 1 page marketing priorities and detailed action planner for next 12 months. Cost: From $3,500
  • Option C: The Perfect Plan includes 3 hr workshop, development of comprehensive marketing strategy with situation analysis, target market research (if required), product development ideas, resourcing and evaluation framework and more. Cost: From $5,000 to $12,000 (price to be scoped with client)

Tell us a bit more about your needs by completing our client questionnaire so we can get the right person at Threesides to call you.

WEBSITE REVIEW

Is your website performing as well as it should?  Threesides will analyse your website to ensure it’s meeting the needs of your audience and provide recommendations on how it can be improved. Threesides will identify your audience personas, determine their needs across the buyer life cycle and provide recommendations on how your website can adapt to meet those needs. A document which provides a detail on each of the personas applicable to your business, along with an identification of their needs and recommendations for enhancements will be developed. Cost: From $1500. Tell us a bit more about your needs by completing our client questionnaire so we can get the right person at Threesides to call you back.

BRAND STRATEGY AND ADVICE

A strong brand is vital when it comes to the effectiveness of your marketing and standing out from your competitors. What do your target markets want and need you to be?  What do you deliver on? And does your brand adequately reflect that? Threesides can help you answer these questions with the following products:

  • Brand Directions includes a review of existing/proposed brand strategy and delivery of a two page recommendations document. Cost: From $1,500
  • Brand Strategy includes a review of existing brand strategy, including brand audit, customer/stakeholder research, development of strategic report and a presentation to your organisation. Cost: From $3,500 to $7,000.

Tell us a bit more about your needs by completing our client questionnaire so we can get the right person at Threesides to call you back.