MEDIA RELEASE 18 March 2010
Three of Canberra’s most popular family tourist attractions, the Australian Institute of Sport, Cockington Green Gardens and Questacon – The National Science and Technology Centre are experiencing improved visitation results on the back of innovations in their marketing. All three attractions are part of the 3infun Canberra Super Ticket, Canberra’s first joint attractions ticket.
Sales of the 3infun Canberra Super Ticket have risen by 20% in the last financial year as a result of the latest marketing program. These results are positive and have contributed valuable visitors through the door and have also had a positive impact on economic growth during a time that the ACT, and Australia as a whole, is experiencing a relatively ‘soft’ patch in growth of tourism markets.
“3infun Canberra is a program designed to highlight the range of tourism experiences available in Canberra, and make them accessible and affordable for families. It offers families a fun way to discover the national capital,” said Marketing Manager for Questacon, Michelle Canning.
The 3infun initiative can now also boast another award win with Questacon scooping the Tourist Attraction award at the 2009 Qantas Australian Tourism Awards held in Hobart on Friday 26 February. 3infun Canberra was a crucial part of the product that was judged.
“Our involvement with the 3infun Canberra program allows us to market and promote Questacon to a wider audience and definitely contributed to our win in this category,” Ms Canning concluded.
The 3infun Canberra Super Ticket provides an opportunity for families visiting the nation’s capital to experience 3 of the country’s best attractions.
The 3infun Canberra Super Ticket is available for purchase at each participating attraction, at the Canberra and Region Visitors Centre, or online. For more information or to purchase tickets go to www.3infun.com.au