Snow Victoria

Do you want to build a snowman? Snow Victoria has been one of our ‘coolest’ clients to date! Snow Victoria is a project led by government agency Alpine Resorts Co-ordinating Council (ARCC). ARCC was created to promote visitation to the Victorian Alpine Region through a variety of mediums including web, social, and website content.

Over our two year contract, we created emotive online content that encouraged visitors in key target markets to visit the ski slopes of Victoria. We created social media content and advertisements, designed and developed their campaign website and live snow reports site, wrote their blog, managed the content for TenPlay and implemented their Google AdWords campaign targeting Victorians.

With comprehensive online measurement through Google Analytics, Snow Victoria saw huge increases in visitation to their online channels, with the campaign generating a total of 102,715 website visits in 2017. We also achieved an average cost per engagement on Facebook of $0.25 and a search average of 7.26% CTR, proving that the campaign was a gigantic success.

Social Media Community Management
Nothing Feels Like Snow

Social 5

Social strategy, social management, or just some social advice? Get social with us....

Planning and Strategy 5

You have the dream. Planning makes it a reality. That Instagram account you are so envious of, is not a magical little unicorn, a lot of planning goes into making that magic happen. This is why we don't do business without a plan. Bring a plan with you or let us explore your audience needs with a digital marketing, content, social, advertising or platform specific plans. ...

Analytics and Reporting 5

Your business data shouldn't be scary, or overwhelming, and you shouldn't have to look at a million different tools to understand how your business is going....

Branding 5

Online you, in person you, on the phone you, are they the same? Our approach is not about a logo and a font, it's about personality. ...

Google Ads 5

We don't like Google Ads. We LOVE them. And we're not even just into the popular ones like search and display, we love YouTube, remarketing and Gmail ads equally....
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