The Alpine Resorts Co-ordinating Council (ARCC) is a government agency that focuses on the strategic direction and sustainable growth for Victoria’s six alpine resorts: Mt Baw Baw, Mt Hotham, Falls Creek, Mt Buller/Mt Stirling and Lake Mountain. The ARCC is responsible for administering a co-operative marketing campaign titled “Snow Victoria”.
As part of the Snow Victoria campaign, the ARCC appointed Threesides Marketing to supply a range of marketing services for a three-year period, from 2016 to 2018. Threesides worked with the ARCC and in partnership with the Melbourne based creative agency, LEAP Agency, to develop the 2016-2018 campaign concept and creative direction, “Nothing Feels Like Snow”.
Threesides went on to develop a content plan and implemented the following activity:
Website development including development of website copy and blog articles