Blackwoods Xpress

About This Project

Blackwoods is a leading supplier of tools, safety gear, workwear and other industrial supplies to businesses of all sizes across Australia. Wholly owned by Wesfarmers, Blackwoods offers a wide range of product choices, supported by reliable advice and service, along with expert technical knowledge and solutions. Customers can count on Blackwoods’ specialist knowledge in a range of areas including safety equipment, fasteners, welding, gas and abrasives, lifting and rigging, apparel and footwear, and inventory solutions.

Threesides provides a full service Search Engine Marketing (pay per click advertising) strategy and execution to the BlackwoodsXpress online retail business.  This requires the research, competitor analysis, planning, execution and detailed reporting of digital advertising performance across the channels of search, shopping, display and mobile devices.  This role requires integration and understanding of all departments’ activities and ongoing proactive management of a search campaign that delivers a measurable return on ad spend and a very accountable advertising campaign. This role also requires interaction with our Google Adwords partner manager and ongoing strategy development with senior digital managers within the Blackwoods group.

There are currently over 50 campaigns – 500 ad groups and over 8,000 individual ads and combinations of ad creative active on the account.


  1. Complex digital SEM campaign design and management.
  2. Google search campaign advertising copy.
  3. Google shopping campaign setup.
  4. Digital Display advertising and display retargeting.
Digital display advertising, Digital display retargeting, Digital SEM campaign, Google AdWords, Google search campaign, Google shopping campaign, Search Engine Marketing

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