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You’d be excused for thinking that 2021 had just begun, but the frosty Canberra weather reveals the truth – we’re quickly approaching the end of the financial year. With a new year comes new goals and new challenges, but also new triumphs.

Now is a great time to reflect on what worked well for you in 2020/21 and consider what you’d like to achieve in the next 12 months. At Threesides, we’re busy collaborating with our clients to set new goals, new plans, and new budgets for what will hopefully be our biggest year yet.

In May’s Wrap, we reveal the best times to post on social media, celebrate World Bee Day and the opening of a new Wonderschool for families in Canberra’s south, discuss some of the main challenges to businesses who are new to ecommerce, and loosen our belts in anticipation of Pie Time 2021.

Five challenges ecommerce brands are facing in 2021

Has your business recently added ecommerce functionality to your website, or have you been considering it? There has never been a better time to be running ecommerce as part of your business, but many brands fall into the same common missteps when launching their online store.

This month, Rodney Laws from PPC Hero has written a blog with five common challenges for ecommerce businesses, including handling complex analytics, getting your price right, and nailing technical SEO.

Wonderschool opens in Woden

Woden’s newest childcare centre opened its doors on May 17, offering over 100 places to local families. Wonderschool is an Early Learning Centre that encourages diversity, respect, and discovery during the important early stages of children’s lives. The new centre is just around the corner from the library, making it a convenient location for people working in nearby Government departments and the Canberra Hospital.

World Bee Day causes a buzz

May 20 was World Bee Day; a day to raise awareness of the importance of bees and beekeeping. The Threesides office was a hive of activity, with our busy bees working hard to keep the day, and our clients who were hosting bee-related activities, front of mind in the media.

The Museum of Australian Democracy (located at Old Parliament House) has just opened an exhibition named HiveMind: Honeybees, Democracy & Me, that explores the history of beekeeping at Australia’s Parliament Houses – which is probably a lot greater than you expect. The exhibition will be open into 2022.

We also assisted the Capital Region Farmers Market in hosting their World Bee Day celebrations at the Market on Saturday May 22. ABC Radio’s Adrienne Francis hosted their Saturday Breakfast program live from the Market, with Market organisers offering bee-themed activities and displays, a bee dress-up competition, face painting, bee friendly displays and foods from stallholders and so much more.

The best times to post to social media

Crafting the perfect social media post is a lot harder than just finding great content. As well as eye-catching creative (the image or graphic you’re sharing), and sharp and on-brand copy (the written part of your post), you need to think about when you’re going to schedule your post. Depending on the social media platform, and the day of the week, the optimal time to post to encourage engagement changes.

Luckily for us, sproutsocial’s Elizabeth Arens has written about this exact topic in her blog this month, outlining the best times to post on social media in 2021.

Pie Time hits the Southern Highlands

Loosen your belt, grab your sauce of choice, and tuck in your napkin – it’s Pie Time! June 1-30 is the Southern Highland’s (or Pie-lands as they rename themselves during June) annual celebration of the humble and delicious Australian pie. Celebrate Australia’s National Pie Day on June 1 by heading to your favourite local bakery and grabbing a pie for lunch, or maybe try your hand at cooking your own crusty pie creation at home.

If you want help achieving your marketing goals in the new financial year, get in touch with the Threesides team on (02) 6249 1117.

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