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2021 is here! And there’s a sense of energy and optimism in the marketing world. Australia has always been a great place to live, but the last 12 months have really cemented the fact that we are one of the luckiest countries in the world. In this month’s wrap, we take a look at remarketing on Facebook, a beautifully sculpted collab between Avenue Hotel and the National Gallery of Australia, plus a new look Trevs and more

Make more time for social media video marketing in 2021

Is your social media strategy getting stagnant? When was the last time you refreshed your plans and tactics? One thing we have all learnt from staying at home throughout 2020 is that people watch a lot of videos – and we mean A LOT! According to YouTube, more than one billion hours of video are watched every day, and research suggests social media video ad spend will grow by 44% from 2019 to reach a whopping $14.89b by the end of 2021. The good news for you is that Sproutsocial have taken an in-depth look at what you can achieve with video, and we recommend giving it a read to find out the five goals you can accomplish with social media video marketing.

New year, new look for Trevs  

As those of you that live in and around Dickson would know, the team at Trevs at Dickson took an extended break over the Christmas period, reopening on January 16 this year. It wasn’t all laying around in hammocks and catching up on the latest good book for Trev though; our favourite chef took some time to refurbish his interior and we think it looks great, pop in to check it out and try the new menu!

Why Facebook is still the king of remarketing 

Are you making the most out of your retargeting tactics on Facebook? Unlike display ads on Google, which have been shown to suffer from ‘carousel banner blindness’, Facebook inserts their ads directly into the user’s news feed similar to natural content – one of the main reasons it is probably the best online remarketing tool you have at your disposal. If you want to find out more about remarketing on Facebook, check out this great article written by AdEspresso’s Brad Smith., or chat with Threesides Marketing.

Avenue Hotel sculpts a cracking collaboration 

The Capital Hotel Group recently won a grant for Avenue Hotel to collaborate with the National Gallery of Australia for a tourism package that includes a picnic in the renowned Sculpture Garden. The four sculpture gardens, designed with the four seasons in mind, feature over 20 different sculptures by Australian and International artists, including Bert Flugelman’s iconic Cones, that reflect and distort the earth, sky, and luscious vegetation in the Summer Garden. 

Planning season at Threesides 

Just like reviewing your own personal goals at the turn of the New Year, now is the time for your business or organisation to look back on 2020 and think about what you want to achieve in 2021. The last month at Threesides has been planning season – we’ve been working hard with our clients to reflect on results from last year, reassess goals, revisit strategies, and determine our direction for the year ahead.  

If you want some assistance smashing your marketing goals this year, get in touch with the Threesides team on (02) 6249 1117.

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