Here in Canberra the days are staying lighter longer, and the daffodils are beginning to bloom bringing with them the first hint of spring. As we begin to come out of the deep freeze, we’re putting the spotlight on Google’s new core algorithm, a nationwide campaign to encourage support for independent distilleries, wineries and breweries, we look at how to get more out of your Facebook ads, and we celebrate a global milestone – that more than half the world’s population are now using social media.

NEWS AND ECOMMERCE GIANTS AMONG BIG WINNERS IN GOOGLE’S CORE ALGORITHM UPDATE MAY 2020

The bigger your organisation, the harder it is to please everyone, and Google is no exception. SEOs and webmasters around the globe have been left frustrated and confused by the latest core update, which builds on the E-A-T principles (Expertise, Authoritativeness, and Trustworthiness) that came out last year. You can read more about the changes here.

BWS’ LOCAL LUVVA CAMPAIGN PUTS INDEPENDENT PRODUCERS IN THE LIMELIGHT

The well-known national liquor chain BWS, owned by the Woolworth Group, has linked up with local and independent craft beer, wine, and spirits producers to put up over 600 billboards and digital screens around the country. You might have even noticed Underground Spirits and Bentspoke Brewing Co. featured around Canberra and in the online campaign.

THINKING ABOUT SETTING UP A GOOGLE DATA STUDIO?

Google’s Data Studio is an awesome tool for any business that wants to collect and report on their data. However, much like other digital tools it can sometimes be tricky to navigate. Lucky for you, PPC Hero’s Chad Powell has put together a list of tips for beginners.

A BIG MILESTONE – MORE THAN HALF THE WORLD’S POPULATION IS ON SOCIAL MEDIA

For the first time ever, more than half of the world’s population are using social media, according to The Digital 2020 July Global Statshot. The report, undertaken by Hootsuite and We Are Social, shows that 3.96 billion people (roughly 51% of the global population) are on social media. The statshot also contains detailed information on different demographic and geographic groups.

REACHING THE RIGHT PEOPLE AT THE RIGHT TIME WITH YOUR FACEBOOK ADS

If you haven’t created different custom audiences for your Facebook ads, you’re most likely missing out on conversions and as a result it’s affecting your bottom line. This article from Social Media Examiner can help you learn to develop Facebook audiences for every occasion.

If you’d love to know more about Google Data Studio, custom Facebook audiences, SEO, or anything in the digital marketing world, don’t hesitate to get in touch with us.