July has shown us all just how much can change in a matter of weeks. While the future still looks uncertain, one thing that will remain constant is your monthly dose of all things marketing. This month we explore grammar and design, increasing your LinkedIn reach, and offer advice to any businesses that are considering joining in on social media activism. 

INSTAGRAM UPDATES GIVE CREATORS MORE WAYS TO MAKE MONEY

A range of measures recently announced by Instagram will pave the way for Creators (or influencers) to earn more money from their content. As well as introducing revenue sharing ads to IGTV and shopping tags to posts, users will be able to support their favourite Creators directly by purchasing ‘badges’ in Instagram Live. You can read about all these changes in more detail here.

BEYOND THE HASHTAG: SOCIAL MEDIA ACTIVISM FOR BUSINESSES

Businesses taking part in social media activism is not something new in 2020, but with the rise of hashtags like #BlackLivesMatter, businesses need to be cautious not to appear performative, opportunistic, or lazy with what they post. Ashley Reid and Katie Sehl from Hootsuite have crafted an in-depth article with 10 tips for using social media to show genuine support for a cause so you don’t fall into any of the common mistakes.

INCREASE YOUR ORGANIC LINKEDIN REACH

Want to get more out of your LinkedIn account? LinkedIn is becoming one of the most widely used networks for businesses and professionals with over 690 million users worldwide. But how do you go from initially setting up your account to having a large network of connections without paying to advertise your page? This article from Einstein Marketer will walk you through the process.

VISUAL DESIGN TIPS FOR NON-DESIGNERS

Creating eye-catching content can be hard, especially if you’ve never been trained in design. Visual Content Strategist and founder of Socially Sorted Donna Moritz recently went on Michael Stelzner’s Social Media Marketing Podcast to share a number of tools and apps you can use to design visually compelling content.

GRAMMAR FOR YOUR MARKETING

No matter what you’re posting online, never underestimate the importance of correct grammar. This month Sprout Social has provided advice on the importance of grammar, how to avoid common mistakes and five rules it’s okay for marketers to break

Copy writing and design can be hard without training. If you would like Threesides to assist you with this, or with anything else marketing related, get in touch with us.