Along with the frosty Canberra mornings, June has brought with it the exciting prospect of returning to a more normal life. Cafes and bars are opening, the footy is back, and we can once again travel to visit our friends and family in some parts of the country. With social and economic activity on the rise, we take a look at what has been happening in the world of marketing.
AUSSIES BACK ON THE ROAD: BOOMTOWN TALKS ADVERTISING IN REGIONAL AREAS
Research conducted by the Tourism and Transport Forum shows that two thirds of Australians are planning to travel within their own state in the next six months, and three in four are expected to maintain or increase their travel spending despite Covid-19. Boomtown, the Australian-first collaboration set up to showcase the benefits of regional advertising, has a number of initiatives underway to educate advertisers and connect them with these regional areas that could see an influx of tourism in the coming months.
IN THE MARKET FOR A MARKETING DEGREE?
Marketing degrees in Australia could be set to become more expensive following the Federal Government’s recently announced overhaul of tertiary education fees. Under Education Minister Dan Tehan’s plan, humanities degrees such as a Bachelor of Communication are set to more than double in cost while students in subjects such as nursing and teaching can expect to pay between $3,700 and $7,700 annually.
MAKING THE BEST OF UNFAIR REVIEWS
If you have an online presence, you may have encountered negative or unfair reviews at some point. Sometimes unfair reviews are even enough to sink a small franchise, such as Australian company BodyOlogy. There are a few different schools of thought when it comes to bad reviews online. Some companies try to call out unfair reviews while some use them to their advantage, like the Vienna Tourism Board who turned negative reviews around in their creative ‘Unhashtag Vienna’ digital campaign. You can read more about it in the Harvard Business Review here.
MORE EMAILS AND MORE ONLINE CONVERSATIONS
According to recent insights released by Hubspot, there has been a sharp increase over 2020 in email sent rates and online conversations. Online conversations through services like chatbots have risen by 46%, while companies are focusing on staying connected with their customers with 31% more marketing emails than pre-COVID.
LOOKING FOR IDEAS ON HOW TO REWARD YOUR CUSTOMERS?
The latest customer loyalty research completed by For Love or Money has suggested ways to make your loyalty program more enticing to Gen Z. Some of the most popular options include promoting healthy behaviours, recycling, or offering cryptocurrency.
As we start to return to a state of normality, you may need to implement a new approach to your marketing. You can get in touch with Threesides for help navigating the new world of business.