Your round up of what’s been hitting the headlines and what you may have missed
- That guy who created the ‘Ship Your Enemies Glitter’ company? Yeah, turns out his company was a little too successful.
- Is nothing sacred? A viral social media campaign seeks to sabotage the sanctity of Australia’s most engaging democratic vote – Triple J’s Hottest 100. The #Tay4Hottest100 hashtag quickly gained momentum and indie music loving Australians are not happy.
- Have a spare $750 000 lying about and want to watch it disappear into thin air after a day? Snapchat have named their price for their ephemeral ads, and it’s not cheap.
- Searches are going mobile, and we’ve got the stats to prove it. Marin Software’s data suggests that up to 39% of paid search budgets are being spent via tablet and smartphone.
- McDonald’s in the US releases their emotionally-charged ‘Signs’ campaign, with a relatively neutral outcome.
- Social media advertising isn’t going anywhere soon, with a predicted 70% of marketers planning to increase their advertising spend including mobile promotions. The Salesforce study surveyed 5,000 practitioners across major brand categories. But…
- … not everyone is convinced. Mark Ritson, Associate Professor of Marketing and Branding at the Melbourne Business School ruffled a few feathers with his stance that “Brands engaging with social media is mostly a waste of time”.