The Sustainable Tourism Cooperative Research Centre (STCRC) in Australia has just released their latest report for the tourism Industry: Consumer Generated web based marketing – “Users are doing it for themselves” – 2008 Catchy title and an interesting methodology. According to the reports summary the researchers aim was “to investigate how travel related user-generated content [...]
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From the Blog
- Facebook releases new pages guidelines – are you ready?
- Online shopping — an uneventful experience?
- Think about ‘Socialising’ your next presentation
- How to have a whale of a time and manage customer expectations in tourism
- The value of keeping in touch and a new twist on an old concept: Vicki’s story
- Use existing media hype to build your brand – use a whale as your billboard!
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