Tag Archives: Tourism

How to have a whale of a time and manage customer expectations in tourism

By Kathryn@threesides | Published: October 19, 2011

Last week saw five Threesiders piling into cars and heading to beautiful Jervis Bay to experience firsthand the whale watching that we’ve been busy promoting for the last few months. This is a story of changing expectations and how managing a customer’s expectations throughout a journey could make or break a business. Our plan to [...]

Posted in Customer Service, marketing, public relations, Tourism | Also tagged , , | Leave a comment

Innovating your thinking around Tourism Product Development

By threesides | Published: March 11, 2009

Regional Tourism Managers across Australia are continually challenged around how to turn assets in their town in to Tourism products. Traditional thinking has managers undertaking prescriptive audits and categorisation of products against restrictive criteria. This presentation, made to over 250 Tourism managers, economic development officers, shire councillors and mayors at the Local Government Shires Association [...]

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Tourism consumer generated web based marketing – New report released

By threesides | Published: December 2, 2008

The Sustainable Tourism Cooperative Research Centre (STCRC) in Australia has just released their latest report for the tourism Industry:  Consumer Generated web based marketing – “Users are doing it for themselves” – 2008 Catchy title and an interesting methodology.  According to the reports summary the researchers aim was “to investigate how travel related user-generated content [...]

Posted in marketing, Online, Tourism, websites | Also tagged , , , , | 1 Comment