The last blog in this series focused on building your email lists and now we’ll talk about how to optimise the content in your enewsletters to get the best engagement from your enewsletter campaigns. Everything I ever read about email marketing exhorts the importance of testing. In marketing we always talk about audience and tailoring [...]
Client databases are the bane of many a business person’s life. Common scenarios include having multiple lists in varied locations, lists full of inconsistent information, handwritten lists awaiting data entry (never gonna happen!) and great big lists that have grown old and mouldy from disuse. Others still don’t collect any information from their customers [...]
I used to really like shopping before I had kids. I would enjoy hours just casually browsing the shops and buying lots things I didn’t really need. But over the years I have come to like shopping less and less. It became such an EVENT, dragging my bored, nagging, often noisy children around the shops. [...]
Every month Threesides presents on different issues around online marketing and social media to different groups around town. Here’s some info on an upcoming event being held at the Australian Instititue of Management in Canberra – It’s a Hot Topic Presentation. Open to members and non-members alike – should be a good chance to network [...]
Canberra has come a long way from the place I remember as a child in the 1970s and 80s. And whilst Canberra’s reputation in the broader population still has some way to go, locals know what a great place it has become. We’re now spoilt for choice when it comes to shopping, dining, facilities, entertainment [...]
