“Why isn’t my brilliant news getting coverage?” said the client to the PR agency. You’ve got a fantastic story to share with the world’s media, you take your time researching the content, getting quotes cleared from your CEO and working and re-working the order of the text. You even think about the keyword optimisation of [...]
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- Part 2 of 3. Getting your email newsletter content right
- Part 1 of 3: Build your client lists for better email marketing
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