In the words of Kenny and Dolly ‘We rely on each other a-ha’, in business we need to rely on other smart businesses to get the most out of our marketing. The partnership of Kenny Rogers and Dolly Parton for the hit song Islands in the Stream took these two artists to new heights, securing [...]
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From the Blog
- Online shopping — an uneventful experience?
- Think about ‘Socialising’ your next presentation
- How to have a whale of a time and manage customer expectations in tourism
- The value of keeping in touch and a new twist on an old concept: Vicki’s story
- Use existing media hype to build your brand – use a whale as your billboard!
- The Dollars and Sense of Online Marketing and Communications – How to Back Winners in 2011
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