Tag Archives: Experiential Marketing

The value of keeping in touch and a new twist on an old concept: Vicki’s story

Early this year I got the chance to do some online marketing and training work for Great Lakes Tourism (NSW).  Travelling from Canberra to Forster on the mid North Coast was an easy task when the temperature one morning I was there was -4 back in Canberra and Forster was 12 – I figure that [...]

Posted in Customer Loyalty, Customer Service, marketing | Also tagged , , , | 1 Comment

Boost Juice takes a new ‘Adults only’ direction in their marketing

If you’ve been into any mall or shopping strip in Australia you have no doubt witnessed the Boost Juice phenomenon slowly, or loudly, growing around you.  Simple concept – Juice, fruit, Ice and if you believe the hype – supplements.  Young kids serving, loud dance music and a fresh and energetic feel about it….okay, time [...]

Posted in advertising, Customer Service, marketing, Online, Social Media, User Generated Media | Also tagged , , , , , | 2 Comments