Category Archives: Uncategorized

Masterpieces crowd smashes Australian record (with some help from Threesides!)

The National Gallery of Australia’s blockbuster exhibition, Masterpieces from Paris has smashed the exhibition attendance record of 370,000 and expects to hit 400,000 visitors by Easter Saturday. Threesides was contracted at the commencement of the exhibition to assist the Gallery with the tourism and partnership marketing. This included working with tourism industry partners to develop [...]

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Events to create a buzz

Clint and I went along to the 2009 launch of Floriade, which was officially opened on Friday 11 September by Antonia Kidman and ACT Tourism Minister Andrew Barr.  Apart from the glamour factor, Kidman is also a keen gardener and fitness fanatic so is perfectly suited to this year’s theme of the celebration, Mind, Body [...]

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Manuka Fine Foods Wins I Love FOOD Award

Canberra’s home of quality produce, Manuka Fine Foods, has just been announced as the ‘Best Cafe in Canberra’ in the I Love Food Awards. The awards are Australia’s largest customer voted restaurant and food awards. The I Love FOOD Awards are Australia’s largest peoples’ choice restaurant awards run by the Lifestyle Food Channel at www.lifestylefood.com.au. [...]

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Innovating your thinking around Tourism Product Development

Regional Tourism Managers across Australia are continually challenged around how to turn assets in their town in to Tourism products. Traditional thinking has managers undertaking prescriptive audits and categorisation of products against restrictive criteria. This presentation, made to over 250 Tourism managers, economic development officers, shire councillors and mayors at the Local Government Shires Association [...]

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