Ever wonder why some days it seems that everywhere you look you see the same brand – in the right place at the right time? Well it’s no fluke and good marketers know there’s existing media hype everywhere ripe for the picking. Keeping a keen eye on existing media hype around particular themes that relate [...]
Also posted in Branding, Case Study, Electronic Direct Marketing, Facebook, Google, marketing, media, Online Marketing, PR, public relations, Social Media |
Recently we posted about the top ten ways to turn your Awards into Rewards. That is, how to make sure your award win (or entry) brings maximum benefits to your business. Part one (which can be read here) covered the first five ways, which were: Promote yourself Thank your staff, suppliers and supporters Tell your [...]
Like most desk jockeys I know, Monday morning isn’t my favourite time of the week, though this week was a little different as I followed a dog around a farm close to Canberra in search of the elusive black truffle. Some chefs we know Tom Moore from Grazing and Knead Patisserie, Ross O’Reily from Knead [...]
I’ve had the pleasure of working with Vince, the owner of Hot Chippies Remodelling Professionals for over 18months now and when we had a chat recently about redeveloping his onsite signage we both saw the opportunity to do something a little different. A renovation on a renovator! We all know the type of building and [...]
We love people that think outside the square, especially when it comes to innovative marketing, so when our client the National Gallery of Australia told us they were doing their first ever all night opening of their hugely successful Masterpieces from Paris exhibition we were stoked. With prizes for the best pyjamas, Rod Quinn ABC [...]
