Category Archives: Social Media

We love the Gong – takes the Gong at the 2010 South Coast Tourism Awards

A big congratulations to Kate Dombkins, Greg Binskin and the Team at Tourism Wollongong for their Gold award win for Tourism Marketing in the 2010 South Coast Tourism  awards for their innovative and successful We Love the Gong tourism destination marketing campaign. The campaign was originally designed to be a community torism pride campaign that [...]

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10 thoughts on Social Media – Canberra marketing and communications forum presentation

What could you say about Social Media in 30 minutes?  Not much and a real lot at the same time.  This was the challenge at the Canberra Marketing and Communications Forum held at the National Press Club in Canberra.  A summary of my top 10 thoughts were: Open your ears before you open your mouth [...]

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Go on – Love your Nation’s Capital – whichever way you look at it…

Okay – time for a confession – “I Love Canberra”.  Alright I said it, with out cringing, removing direct eye contact or crossing my fingers because we all know that means you didn’t really mean it. What isn’t there to love about the place: ‘peak hour’ lasts for 25mins (20 mins without road works) – [...]

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Boost Juice takes a new ‘Adults only’ direction in their marketing

If you’ve been into any mall or shopping strip in Australia you have no doubt witnessed the Boost Juice phenomenon slowly, or loudly, growing around you.  Simple concept – Juice, fruit, Ice and if you believe the hype – supplements.  Young kids serving, loud dance music and a fresh and energetic feel about it….okay, time [...]

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