Category Archives: public relations

Think about ‘Socialising’ your next presentation

We do a lot of presentations with diverse audiences ranging from startup businesses to artists all the way through government employees in local councils or federal government public affairs departments.  It’s always a challenge to think about what content is going to resonate, what are your key ‘take-aways’ and have you achieved your clients learning [...]

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How to have a whale of a time and manage customer expectations in tourism

Last week saw five Threesiders piling into cars and heading to beautiful Jervis Bay to experience firsthand the whale watching that we’ve been busy promoting for the last few months. This is a story of changing expectations and how managing a customer’s expectations throughout a journey could make or break a business. Our plan to [...]

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Use existing media hype to build your brand – use a whale as your billboard!

Ever wonder why some days it seems that everywhere you look you see the same brand – in the right place at the right time? Well it’s no fluke and good marketers know there’s existing media hype everywhere ripe for the picking.  Keeping a keen eye on existing media hype around particular themes that relate [...]

Also posted in Branding, Case Study, Electronic Direct Marketing, Facebook, Google, marketing, media, Online Marketing, PR, Social Media, Uncategorized | Leave a comment

Capital Region producers awarded top honours in Sydney

Canberra’s popular Saturday morning market, the Capital Region Farmers Market at EPIC, has successfully matched its growers with some of the best in Australia at the 2010 Sydney Royal Cheese and Dairy Produce Show, with three of the market’s most popular stallholders, Lindsay & Edmunds, Robyn Rowe and Small Cow Farm scooping up awards. The [...]

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There’s a cultured side to Getaway’s former footballer Dermott Brereton

When the National Gallery of Australia announced Masterpieces from Paris as its Summer Blockbuster, everyone in Canberra and Australia got quite excited.  At Threesides, we sharpened our pencils, got our best marketing ideas off the top shelf and bunkered down for a large campaign with a product we knew wouldn’t be hard to sell.  That [...]

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