Category Archives: PR

Use existing media hype to build your brand – use a whale as your billboard!

By threesides | Published: June 9, 2011

Ever wonder why some days it seems that everywhere you look you see the same brand – in the right place at the right time? Well it’s no fluke and good marketers know there’s existing media hype everywhere ripe for the picking.  Keeping a keen eye on existing media hype around particular themes that relate [...]

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Ten ways to turn your Awards into Rewards (part one)

By fleur@threesides | Published: December 20, 2010

Threesides loves a good awards ceremony.  Recently we let our hair down for the Canberra and Capital Region Tourism Awards for 2010, where three of our clients (Australian Institute of Sport, National Gallery of Australia and the Museum of Australian Democracy) were winners in their categories.  One of our other clients, Hot Chippies, was recently [...]

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Capital Region producers awarded top honours in Sydney

By threesides | Published: February 22, 2010

Canberra’s popular Saturday morning market, the Capital Region Farmers Market at EPIC, has successfully matched its growers with some of the best in Australia at the 2010 Sydney Royal Cheese and Dairy Produce Show, with three of the market’s most popular stallholders, Lindsay & Edmunds, Robyn Rowe and Small Cow Farm scooping up awards. The [...]

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There’s a cultured side to Getaway’s former footballer Dermott Brereton

By threesides | Published: February 22, 2010

When the National Gallery of Australia announced Masterpieces from Paris as its Summer Blockbuster, everyone in Canberra and Australia got quite excited.  At Threesides, we sharpened our pencils, got our best marketing ideas off the top shelf and bunkered down for a large campaign with a product we knew wouldn’t be hard to sell.  That [...]

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Markets’ Slow Soup Kitchen celebrates Terra Madre Day

By threesides | Published: December 2, 2009

The Capital Region Farmers Market will host a special Slow Soup Kitchen where patrons can try soups made completely from local produce, and pay what they think it’s worth. The Slow Soup Kitchen will be onsite at the markets this Saturday 5 December as part of the inaugural Terra Madre Day celebrations. On the twenty [...]

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