Last week saw five Threesiders piling into cars and heading to beautiful Jervis Bay to experience firsthand the whale watching that we’ve been busy promoting for the last few months. This is a story of changing expectations and how managing a customer’s expectations throughout a journey could make or break a business. Our plan to [...]
Early this year I got the chance to do some online marketing and training work for Great Lakes Tourism (NSW). Travelling from Canberra to Forster on the mid North Coast was an easy task when the temperature one morning I was there was -4 back in Canberra and Forster was 12 – I figure that [...]
Ever wonder why some days it seems that everywhere you look you see the same brand – in the right place at the right time? Well it’s no fluke and good marketers know there’s existing media hype everywhere ripe for the picking. Keeping a keen eye on existing media hype around particular themes that relate [...]
Also posted in Branding, Case Study, Electronic Direct Marketing, Facebook, Google, media, Online Marketing, PR, public relations, Social Media, Uncategorized |
This month’s issue of Nett magazine features the cover story ’20 Steps to Better Email Marketing’, and we think it’s an extra special issue ’cause it features (drum roll please) our very own Todd Wright. Todd has plenty of tips on how to get the most out of your email marketing efforts, including database development, [...]
Threesides loves a good awards ceremony. Recently we let our hair down for the Canberra and Capital Region Tourism Awards for 2010, where three of our clients (Australian Institute of Sport, National Gallery of Australia and the Museum of Australian Democracy) were winners in their categories. One of our other clients, Hot Chippies, was recently [...]
